Overall Rating
4.8 out of 5 stars
Reviews (90)
Verified Buyers (89)
Review Graph
  • 5 star
    86%

  • 4 star
    10%

  • 3 star
    2%

  • 2 star
    1%

  • 1 star
    1%

Top Rated Flavors
  • Creamy Vanilla (4.8/5)
  • Unflavored (4.7/5)
  • Creamy Chocolate (4.4/5)
  • Show More +
    Show Less -
Loading
  • Most Recent
  • Most Helpful
  • All Reviews (90)
  • Verified Buyers (89)
Loading
Overall Rating
  • Creamy Chocolate
  • Show More +
    Show Less -
User Image
Svitlana Y
Sports Improvement
Verified Buyer
I've tried several whey proteins over the years, and NOW Foods Whey Protein Isolate has become one of my favorites. It mixes smoothly with both water and milk, has a clean taste without being overly sweet, and doesn't upset my stomach. I use it after workouts and sometimes as a quick protein boost during the day. The quality feels excellent, and the ingredient list is straightforward. For the price, it's hard to find a better protein isolate. Highly recommended!*
Was this helpful?
You found this not helpful
0 of 0 found this helpful
2026-07-17 17:44:25Z
Loading
Overall Rating
  • Creamy Chocolate
  • Show More +
    Show Less -
User Image
David S
Build Muscle
Verified Buyer
I won’t buy any other protein NOW is always a legit reliable source*
Was this helpful?
You found this not helpful
0 of 0 found this helpful
2026-02-25 10:28:41Z
Loading
Overall Rating
  • Creamy Vanilla
  • Show More +
    Show Less -
User Image
Me K
Verified Buyer
good product with a good taste. tested and safe. I use it all the time.*
Was this helpful?
You found this not helpful
0 of 0 found this helpful
2025-12-24 10:48:25Z
Loading
Overall Rating
  • Creamy Chocolate
  • Show More +
    Show Less -
User Image
Notorious 84
Verified Buyer
Been using this for a few years now, not only does it taste great, it mixes great!*
Was this helpful?
You found this not helpful
0 of 0 found this helpful
2025-07-29 12:35:24Z
Loading
Overall Rating
  • Creamy Chocolate
  • Show More +
    Show Less -
User Image
The Meathead PT
Build Muscle
Verified Buyer
Needs sweetness , the protein isn't sweet on it's own but if Stevia or something of the sorts is added then the flavour is much better*
Was this helpful?
You found this not helpful
0 of 0 found this helpful
2025-06-23 20:52:21Z
Loading
Overall Rating
  • Creamy Chocolate
  • Show More +
    Show Less -
User Image
Robert W
Verified Buyer
Excellent whey protein isolate....virtually fat free, low in carbs, low in cholesterol....and tastes great! Best I have found for the price.*
Was this helpful?
You found this not helpful
0 of 0 found this helpful
2025-06-19 15:59:34Z
Loading
Overall Rating
  • Creamy Chocolate
  • Show More +
    Show Less -
User Image
The Meathead PT
Build Muscle
Verified Buyer
There isn't much flavour or sweetness in the flavour, so I add Stevia, in terms of solubility and digest ability the product is 10/10*
Was this helpful?
You found this not helpful
0 of 0 found this helpful
2025-06-19 15:30:10Z
Loading
Overall Rating
  • Creamy Chocolate
  • Show More +
    Show Less -
User Image
Notorious 84
Verified Buyer
Not only does it mix well, it is the best tasting protein out there *
Was this helpful?
You found this not helpful
0 of 0 found this helpful
2025-05-29 11:56:30Z
Loading
Overall Rating
  • Creamy Chocolate
  • Show More +
    Show Less -
User Image
Tom D
Healthy Lifestyle
Verified Buyer
Great price for an isolate, taste isn't bad but t's definitely weak.*
Was this helpful?
You found this not helpful
0 of 0 found this helpful
2025-05-04 17:53:25Z
Loading
Overall Rating
  • Creamy Chocolate
  • Show More +
    Show Less -
User Image
Matt L
Build Muscle
Verified Buyer
Great source of protein while trying to keep keto. Low carb and high protein.*
Was this helpful?
You found this not helpful
0 of 0 found this helpful
2025-04-23 15:43:44Z
Loading
Overall Rating
  • Creamy Chocolate
  • Show More +
    Show Less -
User Image
Paul K
Verified Buyer
This is high quality isolate protein. The taste is pretty good, not the best, but definitely more than tolerable. I wouldn't hesitate to buy it again.*
Was this helpful?
You found this not helpful
0 of 0 found this helpful
2025-03-29 11:09:44Z
Loading
Overall Rating
  • Creamy Chocolate
  • Show More +
    Show Less -
User Image
Scott B
Verified Buyer
I liked the flavor also how easy it was to mix , I would buy again*
Was this helpful?
You found this not helpful
0 of 0 found this helpful
2025-03-26 15:52:47Z
Loading
Overall Rating
  • Creamy Chocolate
  • Show More +
    Show Less -
User Image
Stephen F
Verified Buyer
Excellent product quality and affordable on a budget. I buy it by the 10 lb. bags to maximize cost savings per serving. Serving suggestions? My personal favorite each morning: I mix my scoop of powder with a teaspoon of Cocoa Powder to make it extra chocolatey and add cold coffee in a 20 oz. shaker cup and pour into my huge coffee mug. If you choose to warm it up, be sure to only microwave for 2 minutes. Adding a teaspoon of sugar-free Barista style syrup, post warm-up if desired, for flavor and sweetener. (Your choice of course.) ;-)*
Was this helpful?
You found this not helpful
2 of 2 found this helpful
2025-03-26 15:52:47Z
Loading
Overall Rating
  • Creamy Chocolate
  • Show More +
    Show Less -
User Image
Alexander h
Verified Buyer
Great protein! Good quality ingredients and good protein per serving. *
Was this helpful?
You found this not helpful
0 of 0 found this helpful
2025-03-13 19:41:52Z
Loading
Overall Rating
  • Creamy Chocolate
  • Show More +
    Show Less -
User Image
Richard J
Verified Buyer
Tastes good with milk and great price at muscle & strength works for me*
Was this helpful?
You found this not helpful
0 of 0 found this helpful
2025-02-22 19:03:13Z
Loading
Overall Rating
  • Creamy Chocolate
  • Show More +
    Show Less -
User Image
Notorious 84
Verified Buyer
Mixes easily with no clumps and the taste is top notch. Have purchased this product for years*
Was this helpful?
You found this not helpful
0 of 0 found this helpful
2025-02-20 17:08:20Z
Loading
Overall Rating
  • Creamy Chocolate
  • Show More +
    Show Less -
User Image
Raymond F
Build Muscle
Verified Buyer
Almost no cholesterol or saturated fat and has a strangely addictive taste.*
Was this helpful?
You found this not helpful
0 of 0 found this helpful
2024-12-16 16:12:59Z
Loading
Overall Rating
  • Creamy Vanilla
  • Show More +
    Show Less -
User Image
Luis Anibal P
Transformation
Verified Buyer
It is excellent protein, the gains are notable, I recommend it.*
Was this helpful?
You found this not helpful
0 of 0 found this helpful
2024-11-23 18:39:02Z
Loading
Overall Rating
  • Creamy Chocolate
  • Show More +
    Show Less -
User Image
Lance Y
Verified Buyer
I was an ISO Pure fan before they got greedy and raised their prices beyond belief. NOW Foods protein powder is a fine substitute at a reasonable price. I love it that they have a non-sucralose version. I also liked that this website had a good special going. I bought 5 months worth of this product.*
Was this helpful?
You found this not helpful
0 of 0 found this helpful
2024-11-17 13:03:03Z
Loading
Overall Rating
  • Creamy Chocolate
  • Show More +
    Show Less -
User Image
ThunderGainz
Verified Buyer
The taste of chocolate is mild, not overwhelming one bit. It does blend easily in a blender but not in a shaker cup as others do. Nevertheless the price point and transparency of the amino acid profile on label is a plus considering protein/amino spiking is an issue in the protein powder industry.*
Was this helpful?
You found this not helpful
0 of 0 found this helpful
2024-11-10 12:13:33Z
Loading
Overall Rating
  • Unflavored
  • Show More +
    Show Less -
User Image
JayBee
Verified Buyer
Perfect for mixing into foods where additional protein is wanted without affecting the flavor. Great all-purpose protein powder.*
Was this helpful?
You found this not helpful
0 of 0 found this helpful
2024-10-23 15:52:58Z
Loading
Overall Rating
  • Creamy Chocolate
  • Show More +
    Show Less -
User Image
BARRIE G
Verified Buyer
I ordered Now protein but only got excuses about an IT upgrade and no protein.*
Was this helpful?
You found this not helpful
0 of 0 found this helpful
2024-09-01 13:50:59Z
Loading
Overall Rating
  • Creamy Chocolate
  • Show More +
    Show Less -
User Image
Brian W
Verified Buyer
Terrible after taste. Mixes well but don’t like this at all. *
Was this helpful?
You found this not helpful
0 of 0 found this helpful
2024-07-19 16:44:23Z
Loading
Overall Rating
  • Creamy Chocolate
  • Show More +
    Show Less -
User Image
Rob G
Verified Buyer
tastes great. mixes well with water. great texture , good value*
Was this helpful?
You found this not helpful
0 of 0 found this helpful
2024-06-21 22:54:43Z
Loading
Overall Rating
  • Creamy Chocolate
  • Show More +
    Show Less -
User Image
ThunderGainz
Verified Buyer
If you are looking for a full transparency product that is priced right and of high quality, then this is it. The chocolate taste is not overwhelming, rather mild, B-. Mixability is a B.*
Was this helpful?
You found this not helpful
0 of 0 found this helpful
2024-06-08 18:16:42Z
Loading
Overall Rating
    Show More +
    Show Less -
User Image
Robert S
Build Muscle
Verified Buyer
Love it! Great product, I will buy it again.. Thank you muscle.*
Was this helpful?
You found this not helpful
0 of 0 found this helpful
2024-06-04 07:02:26Z
Loading
Overall Rating
  • Creamy Chocolate
  • Show More +
    Show Less -
User Image
charles p
Verified Buyer
Now whey Isolate has to best, and great value. I, personally like the thinner mouth feel. Since, they use Stevia, its a light taste. I trust Now Food product as meeting claims.*
Was this helpful?
You found this not helpful
0 of 0 found this helpful
2024-05-25 19:29:31Z
Loading
Overall Rating
  • Creamy Chocolate
  • Show More +
    Show Less -
User Image
Ahmed S
Verified Buyer
Wow this mixes with water so easily. Just add water, shake and drink. It could use a little bit more flavor but it’s still good. Does not upset my stomach at all and feels like it’s being absorbed efficiently. With minimal ingredients and low sodium and sugar content, it’s now one of my favorite whey protein. *
Was this helpful?
You found this not helpful
0 of 0 found this helpful
2024-05-11 17:39:53Z
Loading
Overall Rating
  • Creamy Chocolate
  • Show More +
    Show Less -
User Image
Derek H
Verified Buyer
My go-to isolate whey powder used to be G6 Prolific Isolate, but with their price doubling in recent years I was looking for a more affordable option. I think I've found my new go-to with the NOW foods isolate. They both have a short ingredients list for their chocolate options (whey isolate, cocoa, natural flavors, xanthan gum, and stevia), with the only additional ingredients in the NOW powder being: -Xylitol: this sweetener is a sugar alcohol I think they could do without, and sugar alcohols sometimes upset digestion. My guess is xylitol is cheaper than stevia and by using both stevia and xylitol together they can lower costs -Sea Salt: I think just for flavor as it's not in the vanilla version, but only 35mg more sodium/serving overall for chocolate -Sunflower Lecithin: emulsifier to help with mixing, seems to possibly have some secondary health benefits I've had digestive issues with some powders in the past, but even with the xylitol in this one it doesn't really bother me. I tried the vanilla version first and it was wayyyyyyy too sweet for me (xylitol is also second on the ingredients list for the vanilla option vs fifth on the ingredients list for the chocolate option). The chocolate is not very sweet and mostly tastes like cocoa powder or a dark chocolate, which I like! So I'd definitely recommend the chocolate if you don't like overly sweet shakes or have had digestive issues with other powders.*
Was this helpful?
You found this not helpful
0 of 0 found this helpful
2024-05-08 13:08:59Z
Loading
Overall Rating
  • Creamy Chocolate
  • Show More +
    Show Less -
User Image
Daniel M
Healthy Lifestyle
Verified Buyer
Great quality and I trust the brand.  The protein mixes well when water was added.  I found this flavor to be too sweet to my taste though.  *
Was this helpful?
You found this not helpful
0 of 0 found this helpful
2024-05-05 13:25:19Z
Loading
Overall Rating
  • Creamy Vanilla
  • Show More +
    Show Less -
User Image
Hayden B
Verified Buyer
The product is what the labeling says it is, PROTEIN. I have been using this brand consistently for 2 years now and it is perfect for building/maintaining lean muscle, depending on your goals. I have found the creamy vanilla to have the most flavor out of them all. I highly recommend this product for the amount of protein you get at the price, and of course the value of the protein.*
Was this helpful?
You found this not helpful
0 of 0 found this helpful
2024-05-01 12:59:43Z
Loading
Overall Rating
  • Creamy Chocolate
  • Show More +
    Show Less -
User Image
ThunderGainz
Verified Buyer
Chocolate flavor is well rounded. Breakdown of amino acids on label is a plus to avoid amino spiking. Now always rates well with quality control.*
Was this helpful?
You found this not helpful
0 of 0 found this helpful
2024-04-27 17:47:13Z
Loading
Overall Rating
  • Creamy Chocolate
  • Show More +
    Show Less -
User Image
Athar Y
Healthy Lifestyle
Verified Buyer
Good product, great taste and help in recovery and energy. Recommend it.*
Was this helpful?
You found this not helpful
0 of 0 found this helpful
2024-03-24 16:08:08Z
Loading
Overall Rating
  • Unflavored
  • Show More +
    Show Less -
User Image
Robert W
Verified Buyer
Good protein, the unflavored obviously does not have a lot of unnecessary ingredients….does the job *
Was this helpful?
You found this not helpful
0 of 0 found this helpful
2024-03-15 16:10:55Z
Loading
Overall Rating
  • Creamy Chocolate
  • Show More +
    Show Less -
User Image
Hayden B
Verified Buyer
Fair price and everything you need in protein.. just protein! Perfect for those lean gains after a heavy workout.*
Was this helpful?
You found this not helpful
0 of 0 found this helpful
2024-02-09 18:23:33Z
Loading
Overall Rating
  • Creamy Chocolate
  • Creamy Vanilla
  • Show More +
    Show Less -
User Image
GS Arizona
Build Muscle
Verified Buyer
Great tasting and not too sweet. Also fair price and good ingredients.*
Was this helpful?
You found this not helpful
0 of 1 found this helpful
2024-01-17 12:01:22Z
Loading
Overall Rating
  • Unflavored
  • Show More +
    Show Less -
User Image
Billy F
Transformation
Verified Buyer
Easily mix, just plain protein, no sugar, or stomach bloated generic sugar*
Was this helpful?
You found this not helpful
0 of 0 found this helpful
2023-12-02 16:10:23Z
Loading
Overall Rating
  • Creamy Vanilla
  • Show More +
    Show Less -
User Image
Jody R
Verified Buyer
Really good quality. Mixes super well. Taste is very very light and ok, not great. *
Was this helpful?
You found this not helpful
0 of 0 found this helpful
2023-11-22 11:15:00Z
Loading
Overall Rating
  • Creamy Vanilla
  • Show More +
    Show Less -
User Image
keith o
Verified Buyer
Great taste this is my favorite and only whey protein powder I use*
Was this helpful?
You found this not helpful
0 of 0 found this helpful
2023-11-03 10:46:39Z
Loading
Overall Rating
  • Creamy Chocolate
  • Show More +
    Show Less -
User Image
keith o
Verified Buyer
Great taste mixes easily and a very clean protein powder buy this every time *
Was this helpful?
You found this not helpful
0 of 0 found this helpful
2023-09-23 12:15:56Z
Loading
Overall Rating
  • Creamy Vanilla
  • Show More +
    Show Less -
User Image
keith o
Verified Buyer
Great taste mixes very well like that it is gmp certified great price for 5 lbs*
Was this helpful?
You found this not helpful
0 of 0 found this helpful
2023-08-01 10:34:00Z
Loading
Overall Rating
  • Creamy Vanilla
  • Show More +
    Show Less -
User Image
keith o
Verified Buyer
Best whey isolate protein I’ve found mixes easy and has a clean taste *
Was this helpful?
You found this not helpful
0 of 1 found this helpful
2023-06-15 10:21:46Z
Loading
Overall Rating
  • Creamy Chocolate
  • Show More +
    Show Less -
User Image
Hayden B
Verified Buyer
Its got everything you need for putting on solid, lean muscle. Low calorie, low fat, low... everything! Will buy this product for many years to come.*
Was this helpful?
You found this not helpful
0 of 0 found this helpful
2023-04-11 05:02:04Z
Loading
Overall Rating
  • Creamy Chocolate
  • Show More +
    Show Less -
User Image
Maria M
Healthy Lifestyle
Verified Buyer
Now foods is surprising me with amazing products like this great protein. The flavor is very good, the ingredient list is unbeatable and the nutrition facts are exactly what I needed*
Was this helpful?
You found this not helpful
0 of 0 found this helpful
2023-03-19 15:53:28Z
Loading
Overall Rating
  • Creamy Chocolate
  • Show More +
    Show Less -
User Image
Kye C
Verified Buyer
This whey protein tastes great and is super economical. Tons of protein and very little of all the other trash. Highly recommended.*
Was this helpful?
You found this not helpful
0 of 0 found this helpful
2023-02-21 08:15:24Z
Loading
Overall Rating
  • Creamy Chocolate
  • Show More +
    Show Less -
User Image
keith o
Verified Buyer
Best price I’ve been able to find anywhere the vanilla and chocolate taste great and mixes well*
Was this helpful?
You found this not helpful
0 of 0 found this helpful
2023-02-13 13:42:59Z
Loading
Overall Rating
    Show More +
    Show Less -
User Image
Jared M
Verified Buyer
Not a great taste when mixed with water, so I add a little honey to mask the taste.  Even though it says “flavorless”, it does have a certain taste, it just doesn’t have a particular “flavor” like other products.*
Was this helpful?
You found this not helpful
0 of 0 found this helpful
2023-02-02 23:37:44Z
Loading
Overall Rating
  • Creamy Vanilla
  • Show More +
    Show Less -
User Image
BARRIE G
Verified Buyer
Mixes well no nasties like sucralose and taste is great. fantastic value*
Was this helpful?
You found this not helpful
0 of 0 found this helpful
2023-01-28 20:50:48Z
Loading
Overall Rating
  • Creamy Vanilla
  • Show More +
    Show Less -
User Image
keith o
Verified Buyer
Great tasting. And a great price one of the cleaner protein powders I’ve tried*
Was this helpful?
You found this not helpful
0 of 0 found this helpful
2022-12-30 14:06:27Z
Loading
Overall Rating
  • Unflavored
  • Show More +
    Show Less -
User Image
Monika C
Verified Buyer
Best proteins - unflavored- cant even taste it when mixed with oatmeal! Good quality. Great brand, great store and great price! *
Was this helpful?
You found this not helpful
0 of 0 found this helpful
2022-12-21 03:08:22Z
Loading
Loading
VIEW 50 MORE REVIEWS
* Muscle & Strength does not imply any medical claims from this review. There are no guarantees of specific results and results may vary.
* These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.