Going in I had minimal expectations for my protein powder. I've drank a lot and while some tastes better than others, usually I can do just fine. I have specific criteria though so let's start with my expectations of a good protein powder:
1. Mixes easy, I need my protein powder to mix well, everytime without sticking too much to the glass or just turning into a lumpy goo.
2. If it says isolate, it's going to be isolate and I typically want it without added crap like carbs or whatever, if I want something extra, I'll add it myself.
3. Taste, I don't expect it to taste amazing (because very few protein powders do, let's be real), but I expect it to be tolerable.
How does this stack up? Well let's just get to it:
1. It does mix easy, I'll give it that. Scivation adds an emulsifier to its powder and it does the job, although it is a bit thick, even for me and I like my shakes on the thicker side, something to keep in mind if you don't want the milkshake consistency even with a reasonable amount of liquid (of importance, I use milk or sometimes almond milk, not water just FYI).
2. Scivation does a pretty good job of not shoving useless things into the mix with one notable exception that ruins the entire thing and that is the added BCAA's. Going in I didn't notice this, yes they list that every serving has 7 grams of BCAA, but most make this listing, Scivation actually adds extra BCAA to the mix (check the ingredients list). How does this ruin everything you may ask? Well for that we need to get into taste.
3. Initially I had high hopes going in, I tasted some of the cookie butter powder prior to adding liquid and it smelt and tasted great so I was really excited, that fell apart when I made my shake... horribly. BCAA have a bitter or maybe acidic taste to them, this is due to the chemistry of them and there is no way around it. Unfortunately this taste overpowers the flavor of the protein powder massively, now if you noticed your BCAA drinks work around this by using fruity flavors to mask the taste somewhat or to make it more palatable because you expect a bitter or acidic note, it works to a certain degree and I definitely enjoy some of the BCAA flavors made. Scivation made no such effort to help mask the flavor for either of the two flavors I've tried (1. Cookie butter, which should taste something akin to peanut butter, but not quite. 2. Chocolate lava cake, which should be self explanatory, but is a fancy way of saying chocolate). It's hard to screw up chocolate protein powder and it is one of the more forgiving flavors, even this is marred by the addition of the BCAA's, the cookie butter, well let's just say you can't really taste it over the BCAA acidic taste.
Overall, as I've said I don't expect my protein powder to taste exactly like the flavor proclaimed on the label, so I went in with my normal expectations (I've tried dozens of brands and types), but Scivation had a huge miss with its flavors and the simple fix would be to not add the extra BCAA to the mix, keep it simple, if we want something in addition to the protein we can add it ourselves, or hell you can create a new product to sell alongside for those who really want it.
In the unlikely event that Scivation reads this, my advice would be either get rid of the added BCAA (like I've said) or if you really can't bring yourself to get rid of them for whatever reason, create a cherry chocolate lava cake, or peanut butter and strawberry flavor, work with the bitterness of the BCAA instead of trying to cover it, because you can definitely taste it and because of the way BCAA molecules are structured, you'll never be able to get rid of that flavor.
Then again, it seems like people are buying it, so maybe it's just me, maybe I have higher expectations than I think. As for me, I'll take my business elsewhere and try to find a powder that keeps it simple, sorry Scivation, but you just don't cut it.*